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 What We Do
Expertise

CMS & DXP

Commerce

Customer & Cultural Intelligence Research

Design & UX

Digital Marketing

Digital Operations & Optimization

Salesforce CRM & CPQ

Strategy

Technologies

BigCommerce

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Salesforce

Sitecore

Webflow

WordPress

Contentful

Inriver

Our Offers

 Ways to Get Started

CMS Platform Assessment

Digital Commerce Operations Workshop

Discover the Art-of-the-Possible

Ecommerce Platform Assessment

Google Ads Assessment

Google Analytics 4 Migration

Optimizely Spire Readiness Assessment

Verndale EQ

XM Cloud Assessment

Our Insights

 What We're Thinking

The Tech to Optimize Website Product Search

CMS & DXP

9 Steps on the Path to Personalization

Digital Marketing

Demystifying Digital Experience Platforms (DXP)

Customer Experience
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    Strategy

    Leveraging data-driven insights and our industry expertise, we craft tailored strategic plans that foster clarity and alignment to fuel your transformation agenda. Our strategy team identifies and analyzes your customers' and stakeholders' needs, experiences, and perspectives to deliver impactful changes. Your customized strategy will empower your brand to cultivate stronger audience connections, optimize your digital presence, and successfully achieve your business objectives.

    Strategy

    Transforming Potential into Power

    Strategy at Verndale is about providing you with the expertise to understand people and the inspiration to design the connected experiences that will move them. We start by analyzing what is—making sense of customers, their culture, your company, and your capabilities. Then, we envision what can be—a future for your brand experience that helps people do what they're trying to do and helps you get them there.

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    Strategy

    Our Expertise

    Audience

    Experience Analysis & Insightful Discovery

    We delve deep into your customer landscape, brand, and competitive sphere, unlocking insights that guide your journey forward. Understanding where you stand, we illuminate the best path forward.

    Experience Strategy

    We pinpoint informed key areas on where to focus to win. Creating consensus and a unified vision, our expertise aligns your teams, offering guidance to make smart, high-impact decisions.

    Customer Journey & Heat Moments

    We identify pivotal moments in the journey by decoding your customers' behaviors, attitudes, and needs. Armed with this knowledge, we create experiences, orchestrating meaningful connections to drive substantial business impact.

    Design Vision

    We go beyond words to demonstrate how your strategy will come to life in a digital world. Imagine an optimal design, data-informed information architecture, and an intuitive user experience so you can witness your brand come alive, connect deeper with people at critical moments, and drive tangible business outcomes.

    Requirements & Roadmap

    We detail your business requirements, constructing a robust single source of truth capturing design, business, and technical essentials. This comprehensive roadmap paves the way for maximum business outcomes, guiding your journey with precision.

    These folks help lead the charge

    • Jonathan Tatlow

      Chief Strategy Officer

    • Christina Watts

      Senior Strategy Lead

    • Mary

      Mary Brown

      Experience Strategy Lead, Commerce

    • Dale Conour

      Dale Conour

      Experience Strategy Lead

    • Laura

      Laura Bernier

      Customer & Cultural Intelligence Lead

    • Laura Brown

      Laura Brown

      Strategy Lead

    Success Stories

    Aspen Snowmass | Verndale
    One of the most coveted vacation destinations in the US needed a brand-vision and digital experience to reflect its world-class resort experience.

    Aspen Snowmass

    Sitecore

    fpo
    To stay ahead of change in a highly competitive education ecosystem, Quinnipiac University needed a digital transformation that positioned it as the university of the future, united by technology.

    Quinnipiac University

    Optimizely