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inRiver and Verndale Partner to Provide Premium Brand Experiences

Boston MAinRiver, a leader in product information management and cross-channel commerce solutions, and Verndale, the global marketing technology agency that is pioneering the way people and brands connect, today announced a new strategic partnership in North America to deliver significant technology solutions and dramatic customer results.

The strategic partnership between inRiver’s leading product information management solutions and Verndale’s expertise in digital experience design, strategic planning and technology implementation will create the ideal partnership to produce compelling stories for each product sold. B2B and B2C companies will efficiently manage product information and assets across a wide array of mediums while integrating their content to create a robust and branded experience.

“We are extremely excited to announce our strategic partnership with Verndale that will create great success for our joint customers,” stated Joe Golemba, inRiver’s vice president of strategic alliances; channel sales and expert services. “With Verndale’s specialty in connecting people and brands, the product stories we will tell will build the ultimate customer and commerce experiences.”

“Our role in strategy, architecture, digital experience design and technology implementation make us a perfect partner to position, implement and optimize the inRiver PIM solution,” remarked Jeff Pratt, Verndale’s commerce experience practice director. “We look forward to being able to provide industry leading commerce experiences leveraging the best technology platforms in the market and, with inRiver PIM, we will be able to fit this need across a full range of industries and business models.”

With inRiver’s leading technology platform and Verndale’s goal to connect brands and consumers to tell more meaningful stories with and about their Product Information, joint customers will experience the immediate impact that ensures tailored customer experiences that drives new customer acquisition, optimized customer growth and extended brand engagement.

About inRiver
inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful inRiver PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. 220+ customers and 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.

inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm, and sales offices in Phoenix, Taipei and Istanbul.

About Verndale
Verndale is the Marketing Technology Agency that brands call when they want to connect with their customers in a more meaningful way. It designs, builds and evolves digital experiences that mid-sized and Fortune 500 companies use to bring their products and services to life for their always-on customers. Offering unparalleled strategy, experience design, technology and post-launch managed services, Verndale works across departments and platforms to create and sustain cohesive experiences that both marketing and technology leaders love. One of the largest independent agencies in the industry, Verndale is headquartered in Boston with five additional offices across the U.S. For more information, visit

Media Contact:
Briana Appel
Content Marketing Associate